Marketing

Marketing-BigMost business communication is marketing communication. Marketing jobs represent nearly one in every four jobs in the U.S. economy. Marketing courses help you learn and experience how the marketing process seeks to establish and satisfy the needs and wants of individuals who buy goods, services and ideas.

Businesses of all types and sizes, including non-profit organizations, use marketing in their local, national and global operations to move products and services from their origin to the end-user.

This career cluster is organized into six career pathways:

  • Buying and merchandising
  • Distribution and logistics
  • E-Marketing
  • Management and entrepreneurship
  • Marketing communications and promotion
  • Marketing information management and research
  • Professional sales and marketing

 

MARKETING CAREER CLUSTER

*Check Prerequisite **Articulated Credit ***FHTC

INTRODUCTORY LEVEL

BUSINESS ESSENTIALS

(Gr 9, 10) (One Trimester, ½ credit)

This course introduces students to the skills needed to be employable and successful in the workplace. The course also allows students to explore different career areas. Students examine current events to determine their impact on business and industry and legal and ethical behavior, acquire knowledge of safe and secure environmental controls to enhance productivity, and determine how resources should be managed to achieve company goals. As students learn about different types of business ownership, they interpret industry laws and regulations to ensure compliance, identify principles of business management, and analyze business practices to determine ethics and social responsibilities.

TECHNICAL LEVEL

MARKETING

(Gr 10-12) (One Trimester, ½ credit)

This course is designed for those interested in developing skills and competencies needed for careers in marketing, merchandising, and management. Students will cover such topics as advertising, promotions, product development, marketing research, selling, human relations and career explorations. This course is articulated through Butler Community College.

APPLICATION LEVEL

MARKETING APPLICATIONS

(Gr 11-12) (Two Trimesters, 1⁄2 credit each trimester)

Prerequisite: Marketing

This course furthers student understanding and skills in the various marketing functions. Students will be presented with problem-solving situations for which they must apply academic and critical-thinking skills through the completion of real-world marketing projects.

RELATED COURSES

INTERNET COMMUNICATIONS I

(Gr 9-11) (One Trimester, ½ credit)

This course covers topics that include: e-mail and other forms of online communication, Internet research skills, legal/ethical issues and e-commerce. Students also learn WordPress, HTML and basic web page design principles.

INTERNET COMMUNICATIONS II

(Gr 10-12) (One Trimester, ½ credit)

Prerequisite: Internet Communications I

This course allows students to practice HTML, WordPress skills while creating/maintaining the EHS website. This course may be repeated for credit.

INTRO TO TRAVEL & TOURISM

(Gr 10-12) (One Trimester, ½ credit)

Students explore careers in travel and tourism, one of the world’s largest industries. Topics include: amusement and recreation, travel motivators, emerging trends, customer service, costs and pricing, marketing demands, geo-tourism, factors affecting the industry and the impact of technology.

ADVANCED MICROSOFT OFFICE PROJECTS

(Gr 9-12) (One Trimester, ½ credit)

Students gain hands-on experiences using features of the Microsoft Office Suite to complete real-world projects from simulations to school/community-based activities.

MONEY MATTERS

(Gr 11,12) (One Trimester, ½ credit)

Prerequisite: By application to instructor

This course provides students with an overview of the banking system and services offered by financial institutions. Topics include laws and regulations, loan application process, client/business relations, and careers in finance and investing. Students are employees of the $partan $aver store and financial institution.

MAKIN’ BANK (INVESTING)

(Gr 11,12) (One Trimester, ½ credit)

This course introduces students to the world of investing. Topics covered will include stocks, bonds, mutual funds and other types of investments. Students will participate in the Stock Market Simulation to gain hands-on experience of buying and selling stocks. This course is articulated through Butler Community College with completion of Consumer Education.

 

PSYCHOLOGY

(Gr 9-12) (One Trimester, ½ credit)

This course introduces students to the study of human behavior. Students explore the history of psychology, how the mind functions, developmental stages, and personality and intellect as they look at the contributions of significant psychologists.

21ST CENTURY MEDIA

(Gr 9-12) (One Trimester, ½ credit)

This course promotes the development of the skills needed today and in the future in the world of journalism and video production. Topics include exploring the role of media and the communications industry in society, developing the technical skills related to journalistic writing and interviewing, digital storytelling, and understanding the ethical and legal issues related to the field. This class is required in the eCommunications pathway.

DESKTOP PUBLISHING

(Gr 9-11) (One Trimester, ½ credit)

This course acquaints students with graphic design techniques, principles of page layout and design, desk­top publishing terminology and applications using Adobe InDesign. Students use InDesign to produce materials such as menus, brochures, business cards, newsletters and magazines.

COMPUTER GRAPHICS AND ILLUSTRATION

(Gr 10-12) (One Trimester, 1⁄2 credit)

This course allows students to create images using Photoshop and other computer graphic programs. Students will write and illustrate their own children’s books. Students will also create prints using linoleum and other traditional printmaking techniques. This course may be repeated for credit.

RELATIONSHIPS

(Gr 10-12) (One Trimester, ½ credit)

This course helps students understand and cope with personal, family and social challenges. It also addresses the needs and interests of individuals and family members as a way of strengthening the family unit. The course emphasizes goal-setting, decision-making, time management, balancing work and family, energy and stress management, and identification of alternative choices and coping strategies. This course also covers various issues that impact teenagers, including self-concept, family and peer relationships, substance abuse, personal loss, dating and teenage pregnancy, and violence.

 

WORLD LANGUAGES

(1 Credit Per Year)

ACCOUNTING I

(Gr 10-12) (One Trimester, ½ credit)

This course introduces students to accounting concepts, career options, and the accounting cycles of a proprietorship, partnership and a corporation. Students will complete accounting business simulations. This course is articulated through Butler Community College.

ACCOUNTING II

(Gr 10-12) (One Trimester, ½ credit)

Prerequisite: Accounting I

Students continue working with accounting concepts, career options and the accounting cycles of a corporation. Students will complete accounting business simulations. This course is articulated through Butler Community College. Dual credit is available through Flint Hills Technical College.

COLLEGE ACCOUNTING

(Gr 11,12) (Two Trimesters, ½ credit each Trimester)

Prerequisite: Accounting I & Accounting II

Students will learn how businesses plan for and evaluate their operating, financing and investing decisions and how accounting systems gather and provide data to internal and external decision makers. This course covers all the learning objectives of traditional college-level financial and managerial accounting courses. Kansas State University, Wichita State University, Pittsburg State University, Emporia State University and Sterling College currently grant college credit for students passing the end-of-course qualifying exam.

BUSINESS ADMINISTRATIVE TECHNOLOGY   (FHTC300_27)***

This program provides hands-on training and work experience. Technical education courses include soft­ware programs, ten-key calculator/keypad, accounting, office technologies and procedures, business communication, keyboarding, supervision, transcription, Microsoft Office and records control.

Open to juniors and seniors.

 

Careers


Students in marketing learn and practice skills that prepare them for diverse post-high school education and training opportunities, from apprenticeships and two-year college programs to four-year college and graduate programs.

CTE classes in this cluster will introduce you to a variety of interesting careers including:

  • Manager of sales or information
  • Researcher
  • Sales specialist
  • Demonstrator or product promoter
  • Wholesale or retail buyer
  • Distributor
  • Public relations manager or specialist
  • Marketing communications or promotions manager or specialist
  • Community relations manager or specialist
  • E-marketer
  • Marketing consultant
  • Fashion or interior designer
  • Merchandise displayer and window trimmer